Over-the-Top entertainment is a massive industry, that’s only projected to grow in the coming years. In fact, some experts predict that the OTT market will reach more than $332 billion by 2025. Given the massive amount of money up for grabs here, it’s no wonder that the OTT industry is a highly competitive one.
Today, it isn’t always enough to simply create an OTT platform and publish television shows or movies on it. Instead, more and more companies are looking to expand beyond these basic offerings to increase their platform’s watch-time and, thereby, generate more revenue. One of the best examples of this is the rise of OTT gaming, which presents unique opportunities for publishers.
If you’re a game publisher who’s unfamiliar with gaming on OTT platforms, then you’ve come to the right place. Continue reading to learn more about this new trend as well as to figure out how you can make OTT gaming work for your titles.
For several years now, there has been a clear market for instant access to gaming content. This is best exemplified by the rise of Twitch, Amazon’s video game-focused live streaming platform. There are currently more than 7 million people who log onto the website each day to interact with their favorite gaming content.
With stats like this, it’s easy to see why more and more companies are embracing gaming content on their OTT platforms. For example, platforms such as Hotstar, MX Player, and Zee5 are all making gaming a key focus of their business models. They’re doing so because they, like many other forward-thinking companies, see games as a way to increase the average amount of time spent on the platform as well as a means of boosting user engagement.
The rise of OTT gaming has been very beneficial to publishers. This is because putting games on OTT platforms offer several key benefits that can help your games perform better than they would elsewhere.
One reason for this is that OTT platforms are hungry for great gaming content right now because they believe that it will help them stand out from other platforms. This means there are many opportunities to sell your game at a high price or to cut a great deal with a platform that will work with you to realize your game’s full potential.
Many OTT devices are also perfect for gaming integration. For example, Roku’s clean interface and channels feature make it the perfect fit for an initial foray into OTT gaming. Given the rising popularity of games on OTT, it’s very likely that devices like Roku will continue making it even easier for publishers to profit off of OTT gaming well into the future.
Additionally, gaming content on OTT has the potential to provide publishers with a much better ROI than other options. For example, users of VTV Studio’s gaming channels spend an average of 55 minutes on a game each session. Compare that to the average time spent on mobile games per session, which is only 4-5 minutes.
Games on our channels also have a returning user rate of 75% and an average uninstall rate of under 5%. Once again, that blows mobile out of the water. Mobile games have just a 40% day 1 retention rate, which drops all the way to 10% by day 28. Similarly, the worldwide uninstall rate for apps after 30 days is 28%. Collectively, these stats show the dramatic improvements that can be made by publishing your apps on an OTT platform.
OTT Gaming is a sector that’s primed for growth in the years to come. Now is the perfect time to give it a shot with one of your company’s offerings. However, to make the most out of it, it’s essential that you develop the right plan and take advantage of the right opportunities.
Instead of doing all of this work on your own, consider allowing VTV Studios to do the job for you. We offer our services as white-label game developers to help publishers get the most out of their titles. Get in touch with us to learn more about what we can do to help you take advantage of your game’s full potential.