VTV Blog

OTT Gaming- What it is and How Game Publishers Are Benefiting From It Over-the-Top entertainment is a massive industry, that’s only projected to grow in the coming years. In fact, some experts predict that the OTT market will reach more than $332 billion by 2025. Given the massive amount of money up for grabs here, …
What Gen-Z’s Viewing Habits Mean for Your OTT Strategy Publishers, advertisers, and content owners can use OTT streaming services to grow their brands, create new revenue streams, and keep up with viewers’ changing content consumption habits. As your company builds a plan to dominate OTT, it’s important to consider who your target audience is. A …
How to Prepare for the OTT Boom in 2021 Over-the-Top (OTT) sources of entertainment have been booming. Experts predict that the market for OTT services will reach $332.52 billion by 2025. That equates to an average CAGR growth rate of 16.7% from 2018 to 2025. Consumer demand for OTT services was already growing at a …
How Advertising-Based Video on Demand Maximizes OTT Content Monetization With more than 100 million people using OTT subscription services worldwide, this is an industry that’s ripe with opportunities for growth. It’s why 81% of industry leaders from major U.S. media companies say they want to increase their OTT content. However, as publishers rush to enter …
Why Your Brand Should Expand to OTT Over the top (OTT) entertainment has never been more popular. The market for OTT services is expected to eclipse $160 billion in 2020, good for an annual growth rate (CAGR) of 55%. Sure, some of that growth can be attributed to Covid-19. However, experts still predict a CAGR …

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